Services
The pieces we build, and what each one is for
They work on their own, and they work better connected. Most clients start with the piece that hurts most and add the rest later.
Websites that capture leads
Plenty of small business sites look fine but collect very little. We build the site around the request you want to receive: an estimate, an application, a booked call. The form asks what you need to know before you pick up the phone, and every submission lands somewhere your team will see it.
Part of: a home exterior contractor in Texas
What we usually set up
- Design, copy and build, hosted on Cloudflare
- Request forms with spam protection and photo uploads where they help
- Lead details saved to your CRM, with an alert to the right person
- Search basics done properly: page titles, structured data, sitemap, Search Console
- Pages for the services and towns you actually cover
CRM and pipeline
We set up a CRM that matches how work moves through your business. For a contractor that might be new, contacted, scheduled, estimate sent, won. For a hiring team it is applied, called, booked, attended. Everyone sees the same board, and nothing depends on someone remembering to update a spreadsheet.
Part of: a home exterior contractor in Texas, a sales agency that hires every month
What we usually set up
- A board and list view of every lead, with notes, owner and next step
- Estimates and invoices, and a customer link to view, accept and sign
- A calendar of appointments that people can subscribe to
- A weekly summary email: new leads, stale leads, open estimates, unpaid invoices
- Sign-in protected, with access for exactly the people you choose
Recruiting automation
Hiring at volume breaks when one person has to answer every applicant. We build the path from application to first conversation: the careers page, the follow-up, the scheduling, and a recorded briefing room where applicants watch together and ask questions privately. Your team spends its time on the people who show up.
What we usually set up
- Careers site and application form
- Automatic follow-up by email and text, with consent
- A scheduled briefing room with synced video, private questions and attendance
- Applicant stages tracked in the CRM
AI phone calls and scheduling
A voice agent works well for one narrow job done the same way every time: calling someone back, confirming a few details, and booking them into a time slot. We script it around your business, connect it to your calendar, and hand the call to a person when it should.
We only set up calls to people who have agreed to be called, and calls are recorded only with consent stated at the start of the call.
What we usually set up
- A voice agent scripted for your callbacks and questions
- Live booking into your calendar, with a confirmation text or email
- Handoff to a person when the caller asks or the agent is unsure
- Call summaries saved to the CRM
Text and email follow-up
Leads go cold while they wait for a reply. We set up the messages your team would send if they had time, and send them on schedule from your own domain and number.
Texts go only to people who opted in, from a number registered with the carriers, with STOP and HELP handled.
Part of: a home exterior contractor in Texas, a sales agency that hires every month
What we usually set up
- Instant confirmation when a request comes in
- Appointment reminders
- Follow-up on estimates and applications that have gone quiet
- Email set up on your domain so messages reach the inbox
Connecting your tools
Most businesses already have a calendar, an accounting tool, an email account and a phone system. We connect them so a booked appointment, a signed estimate or a paid invoice moves to the next step without someone retyping it.
Part of: a home exterior contractor in Texas
What we usually set up
- Calendar, email and form connections
- Exports your bookkeeper can import
- Custom connections for tools that have an API
Not sure which piece comes first?
That is what the first call is for. We look at where requests come in and where they stall, and start there.